UX/UI DESIGN - MADEWELL

Introduction

Working directly for all the J.Crew Brands, my main project for Madewell, aside from helping with the revamps of the mobile and web. Was to redesign Madewell's Insider Loyalty Program. Focusing on making a cohesive experience from J.Crew to Madewell but always keeping each brand's core identity and users at the forefront. 

My Role

Sr. UX/UI Designer

Deliverables

End-to-end design, User Flows, Roadmaps, Stakeholder alignments, Low- and high-fidelity wireframes, Style guides, design systems, specs, engineering handoffs, and QA

The Ask

Improve the overall loyalty experience by:

  • Driving customers to sign up for the program and encouraging conversion

  • Creating a modern and elevated style that keeps the brand at the forefront

  • Defining a quick and easy path to purchase that includes sign-up opportunities

  • Rethinking the edge cases of the program and how we present them across

    the site

  • Offering opportunities to build repeat customers

  • Providing a platform to reward loyal customers

  • Full design upkeep and improvements to mobile and web.

  • UI design and vision for the Loyalty App Program